It is said that a thousand-mile journey begins with a single small step. There are many examples of small hospitals that have become prominent and influential healthcare institutions, pointing toward the possibilities of remarkable growth even when starting from humble origins. The Ruby Hall Clinic in Pune is a case in point—from a 4-bed nursing
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There I was, once again perched in the Kempegowda International Airport lounge, a familiar haunt where the coffee is too strong and the Wi-Fi is too weak. Not too long ago, I had vowed to take a break from the endless parade of conferences. But here I was, en route to CIGICON 2024 (An annual
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Building expertise in specific areas offers several significant benefits for doctors and their staff, irrespective of the size of the hospitals, through improving both their professional development and the quality of care they provide. Small hospitals can accrue several benefits from building expertise in critical areas, and some of these are: The more expertise doctors
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Recently I read an interesting quote from Jamie Dimond, Head of Sales and Marketing at CBF Labels, USA, about marketing and branding, “Marketing is the spark, branding is the flame. Marketing is like asking someone on a date. Branding is the reason they say yes.” This analogy engaged me in thinking about how the Indian healthcare industry has branded
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